Low Cost Community Power Marketing

WebNet Regions

QUOTE at Global HQ

..  Achieve Page1-2-or 3 of Google and Performance led

Why Optimise your site?

As we all know many use the Internet to buy online or to check prices. Therefore logically, websites are excellent marketing tools providing 3 of the 4 marketing P's

Product
Price
Promotion

Placement is entering the realm of SEO. Many companies believe that their site is optimised just because they have programmed a few keywords into the sites source code! There is of course much more to SEO than programming.

What is Optimisation?
Search engine optimisation is on- and off- the page. also called online and offline optimisation, or step 1 and step 2.
Both are designed to increase your search engine ranking. On page optimisation is writing content on the site, and the design of the site using methods which attract search engines to your site by efficient use of keyword density and placement, HTML tags for various parts of the page to make them stand out from the others.

Off page optimisation is very important, particularly for google, these techniques include:

The number of websites you link to
The number of websites linking to you
The anchor text used in the link linking to you
The number of incoming links linking to the website that's linking to you.
The number of outbound links on the website that is linking to you
The Anchor text relevance of the website linking to your website
Whether or not the website linking to you is deemed by Google as an authority website.

All this means that it is important to have many relevant websites linking to you.
 

Link Building

Link Popularity is considered to be the single most significant factor that is going to determine where you actually rank on the search engines. Link Popularity can be defined as "the measure of the number of quality internal and external links pointing to a particular website". Most search engines especially Yahoo and Google have incorporated this within their ranking criteria. Consequently, in order for a website to rank on search engines such as Google and Yahoo, there is a requirement of a link building campaign in order to attain high link popularity.